Why Squarespace?
Why Squarespace?
If you are thinking about a new website, one of the first questions is always the same: “What should I build it on?”
You have probably heard of WordPress, Wix, Shopify, Webflow and a dozen others. It is a lot.
At Old Bear Studio, we exclusively recommend Squarespace.
We are Squarespace Circle Gold Members and have been designing and building Squarespace sites for over ten years.
In that time, we have launched sites for photographers, therapists, shops, construction companies and community projects, all on the same platform.
This page explains why we choose Squarespace, what it is, and what it means for you if we work together.
So… what is Squarespace, really?
Squarespace is an all-in-one website platform. You log in through a web browser, make your edits, and press save. That is it. No FTP, no updating themes, no worrying if a plug-in will break your site.
In practical terms, that means:
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Your design, hosting, security, updates, and basic SEO tools all live in one place.
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You do not need separate hosting, plug-in licenses, or technical maintenance.
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You manage your pages, text, images, products and blog in a single, clean interface.
Squarespace Partner Benefit
20% off your first year of Squarespace
As an official Squarespace Partner, we can give you 20% off your Squarespace website plan for the first year.
- Applies to your Squarespace hosting fees – the subscription you pay directly to Squarespace for your site.
- Softens your first year costs – particularly helpful if you are just getting the business off the ground.
- We help choose the right plan – so you are not paying for features you do not need.
Our project fee stays the same, but this partner discount keeps your ongoing platform cost a little lighter in year one.
Why we choose Squarespace for our clients
Over the years we have tried and tested other options. We keep coming back to Squarespace because it balances flexibility with simplicity in a way that works for real businesses.
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All-in-one and hosted
You do not need to buy hosting separately or manage servers. Squarespace handles the technical side in the background.
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Secure and updated for you
There are no plug-ins for you to maintain. Security patches and new features are applied automatically.
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Clean, modern design system
The template system is flexible enough for custom layouts, while still giving you a solid design framework so things stay consistent.
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Built-in tools for small businesses
Email sign-ups, simple SEO settings, basic analytics, calendars, galleries, e-commerce, booking tools… all available without cobbling lots of different systems together.
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Good editing experience for non-techy people
Most of our clients want to update text, change images, add blog posts or products without calling a developer every time. Squarespace is well suited to that.
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Room to grow without starting again
You can start with a simple brochure site and add more as you need it – a shop, a booking system, extra pages or a blog – without rebuilding from scratch or moving platform.
What we do on top of Squarespace
Squarespace is the platform. Old Bear Studio is the design and thinking on top.
Our role usually looks like this:
Planning the structure of your site so visitors can actually find what they need.
Designing a clean, modern layout that fits your brand and feels good to use.
Building the site in Squarespace the right way, so it is easy to update later.
Adding copy support if you need help with wording.
Setting up essential SEO basics so your site is search-friendly from day one.
Connecting domains, email, payments and forms so everything works as one system.
Providing simple training so you feel comfortable editing your own pages.
You get the best of both worlds: a reliable, hosted platform and a site that feels custom to you.
Is Squarespace right for you?
If you want:
A modern site that looks professional.
A platform that does not demand constant technical maintenance.
The ability to update your own content without stress.
Clear, predictable costs.
…then Squarespace is a strong option, and it is where we do our best work.
If you are not sure yet, that is fine. This page is not here to push you into a decision. It is here so you can understand the thinking behind our recommendation.